As the FIFA World Cup 2026 approaches, key power players across the sports business landscape are positioning themselves to maximize opportunities from the expanded 48-team tournament. The historic tri-nation hosting arrangement between the United States, Canada, and Mexico presents unprecedented commercial possibilities for stakeholders throughout the soccer ecosystem. Industry leaders, sponsors, broadcasters, and venue operators are already strategizing to capitalize on what promises to be the largest World Cup in history, with matches spanning across North America’s major markets.
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