Team Houston, led by the Greater Houston Partnership, has launched an ambitious trade mission to Europe in preparation for the FIFA World Cup 2026. This strategic initiative aims to strengthen international business relationships and explore new opportunities for collaboration as Houston prepares to host matches during the tournament. The mission focuses on building partnerships with European companies in sectors including hospitality, technology, infrastructure, and sports tourism. Houston officials are meeting with potential investors and business leaders to showcase the city’s capabilities as a World Cup host city and establish long-term economic partnerships that extend beyond the tournament.
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