Deodorant brand Rexona has announced a major partnership with three rising football stars ahead of the FIFA World Cup 2026. The brand has signed Brazilian winger Vinicius Junior from Real Madrid, England midfielder Cole Palmer from Chelsea, and US national team captain Christian Pulisic as brand ambassadors for their upcoming World Cup marketing campaign. This strategic move positions Rexona to capitalize on the growing global excitement for the 2026 tournament, which will be hosted across the United States, Canada, and Mexico. The three players represent key markets and demographics for the brand’s international expansion strategy.
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